PRE-PRODUCTION: Research - The Role of a Creative Producer

For the Pre-Production unit, the role I am undertaking is the Creative Producer. This role entails many smaller roles including creative writing. However, I will also be designing and creating all the visuals and writing/directing the opening title sequence. As it is all conceptual based work, the role of Producing is going to be the most prominent for this unit and what I will be largely marked on.
To be able to understand the requirements of this role, I have undertaken some research to ensure I can fulfil my role requirements to a good standard.
Although I feel like I know what a Creative Producer is, I wanted to read about some of the differences to a Producer only.

'A Creative Producer on a Film or TV Production assists the director with the script, casting and other creative issues'

Essentially the Creative Producer will be dealing with and assisting with all of the creative decisions. As I will be taking on the role of Writer/Director, I will need to ensure I am making my decisions carefully and thinking about every aspect of the Pre-Package in as much detail as possible as I won't have the aids of other Crew members until I am shooting the Opening Titles.

The Creative Producer is often the first person to get involved in a project. In Pre-Production, Creative Producers bring together the key members of the creative team. This includes the Director, Cinematographer and Production Designer. They will also help the Executive Producers raise money for the project. Working together with the Director, the Creative Producer will contribute in the development of new content and features. They will also pull together feedback related to the creative aspects of the production and identify new feature developments. The Creative Producer sees the project through the Pre-Production stage through to Post Production and therefore oversees and works on it through till the end. It is important ensure that every stage is carried out effectively, on time and to a budget to guarantee a good quality piece of film or work.
With these elements in mind, to carry out my role in this case, I will need to ensure that I have a good organisational structure and schedule when it comes to each aspect of the project as I will need to ensure that I am incorporating the other roles into my working process, whilst still putting my main role as the Creative Producer first.


Here I have found some desirable skills of the role which include:

• Using software like Photoshop, Illustrator and Premiere Pro.

• Good communication skills

• Good working knowledge of Film/Television Production as a well as Digital Photography.

• The ability to work with video effects, audio mixers, lighting equipment. 

I think that I already have some of these skills and can put them into practice throughout this unit, as well as work on others and develop them to a good standard. For example, I already have some knowledge of editing software (Premiere Pro) from editing during previous units. I have also had some previous experience with Photoshop. However, I will be working predominately alone during this unit and so will have the opportunity to work on these skills and use them to better the quality and detail of my work. In terms of my communication skills, I will be working with some other members of the class as crew for the Opening Title sequence. Therefore, I will be able to use my knowledge of working with a Television crew from previous units as well.
In terms of my working knowledge of the Film/Television industry and production itself, I would say that I have gained experience both at Uni and during my work experience placements. Therefore, I intend on using this to fulfil the role I am undertaking and hopefully gain more experience and knowledge before finishing my degree.