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| Bonnie & Clyde Film Poster |
We all wanted the film to be very visually dynamic and cinematic, which includes the graphics and titles. The titles of any film give it it's unique signature and establishes the branding so that it becomes recognisable and familiar to the audience. We had decided very early on that we wanted the title card and graphics to be just as visually exciting as the film itself. For inspiration, I looked at the graphics and poster designs used for the 1967 film 'Bonnie & Clyde', where we got our character inspiration from. Although, our characters are not Bonnie and Clyde themselves, the concept takes it's inspiration from them and their criminal lifestyles.
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| Pulp Fiction Poster |
They have chosen to go for some western style graphics with bold, bright colours and hand drawn cartoon imagery, with a bold, red title. As a group we came up with our colour palette first and decided that using the 3 primary colours - red, yellow and blue would be suitable and reflect some of the colour choice used for the original film graphics. Other inspirations were taken from Quentin Tarantino. If you look at several of his film posters, he has adopted this colour palette, favouring red and yellow in particular, as shown in posters for 2 of his most successful films 'Kill Bill' and 'Pulp Fiction'. The use of colour is very simple, with a plain background and bold, simple fonts which look incredibly eye-catching and dynamic.
The imagery he uses is also often rather simple with just a singular character that draws the attention in. For our title card, we took inspiration from all of these posters to create our final design. Josh found the font online which is called 'Ultra'. The design for the font needed to have some of the inspiration it was derived from, therefore we wanted the western theme to come across. However, we wanted it to be modernised and contemporary to reflect the present day. As a result, the font is slightly bolder and less rounded that the original font, but has accents on the edges like on the Pulp Fiction poster.
Below is the final design for the title card. We have used all 3 of the primary colours, opting for a bold red background. I think that the blue and yellow text on the red background looks the most visually dynamic and allows the text to stand out also. As I said, I think that the font choice not only replicates some of the designs we took inspiration from but has its own unique and original look which is current. To add more dimension to the plain background we decided to use a stressed, cracked effect on the corners which are in the same blue colour as on the title. To conclude, I am very pleased with the final design and think that it shows that we have thought it out carefully and considered all aspects to create something that is fitting but unique.
Below is the final design for the title card. We have used all 3 of the primary colours, opting for a bold red background. I think that the blue and yellow text on the red background looks the most visually dynamic and allows the text to stand out also. As I said, I think that the font choice not only replicates some of the designs we took inspiration from but has its own unique and original look which is current. To add more dimension to the plain background we decided to use a stressed, cracked effect on the corners which are in the same blue colour as on the title. To conclude, I am very pleased with the final design and think that it shows that we have thought it out carefully and considered all aspects to create something that is fitting but unique.
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| Final Title Card |
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