As part of my Pre-Production package, coinciding with the Broadcasting Channel, I have selected a schedule and release date for the series. I think that this important because everything we see on television will have a release date and particular time slot. As I would like the package to be of industry scale, I felt it important to research the upcoming schedule for Netflix. I will then be able to access when there will be a gap in schedule and therefore a suitable time for release. Broadcast Programming and Television Scheduling is the process of organising the distribution of media programmes. This includes a number of mediums such as Television, Radio and the Internet, which are released to a season long schedule. In order to reach and attract the intended audience of any production, they must carefully consider the most suitable scheduling date and time to ensure that it gets the highest viewing numbers and reaches the intended audience. Another reason why a schedule is set is because every production needs to have an allotted time slot for release to ensure that they don't all get released at the same time, which would restrict their audience reach.
Most Television broadcasting channels appear on a television guide and will only be showing one programme at a time, this is the traditional way the schedules work.
However, the broadcasting channel for this production is Netflix. It has some significant differences from the conventional format as it is an online platform. The channel has its own website that can be accessed by subscribers by logging into their account. Once logged in, the subscribers then have complete access to the channel and can choose to watch whatever they would like. The schedule in terms of when the material is shown is based on when Netflix choose to release it. Often, Netflix will release an entire series at one time, which means that the audience have more freedom of when they can watch it. Netflix' audiences are known for binge-watching a series which entails watching it all in one sitting or in a short space of time, and its the unique schedule that allows for this.
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| Netflix Schedule |
Here I have found the schedule for Netflix, which is direct from their Media Centre. It shows the proposed schedule for 2018, with the films and television series that are due for release on the platform. Once they are released, the audiences will be able to access them on the online platform, dependant on whether they release all episodes at once or one at a time.
Another factor to consider is what time of year to release the series. The broadcasting schedule will be most active during the summer months, for film release in particular. Although, this attracts significant audiences, releasing a production during the quieter months can be beneficial as there will be fewer competition.
Netflix have an Anime series due for release in January 2018 and another in March 2018. This is rather quiet for Netflix, which has several series waiting release later on in the year.
I have decided to release Motherhood on Friday 9th February 2018, which will include all episodes from the first series. I made this decision based on there being a significant gap in between the last release and the next which would give the series a much wider audience release than in the summer months. I decided to release all episodes at one time to give the intended audience the freedom to watch the series at their own pace and to their schedules. The intended audience is young adults and adults between the ages of 21-45, including mothers. Having a flexible schedule means that busy mothers will be able to watch the series around their hectic schedules, which I think will be beneficial to the production.
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