PRE-PRODUCTION: Series Title & Font Choice

For the series, I wanted to choose a title that would be catchy and memorable, but also really sum up the production and tell the audience what it is about. I think that some Television series and film titles can be very vague and not do the production justice, whereas I wanted the title to mean something and be relevant to the story.

When devising the basis of the story and what it would be about, the key themes and characters, I brainstormed some title ideas. I looked at existing Television dramas and noticed that often they are just one word such as Broadchurch, Luther or Gotham. I felt like this was the best approach to find something that would be catchy.
I realised that the story focussed around one character in particular - a Mother, and there was recurring themes of family and parenthood. Mother was my first go to, however, there has been a recent film Directed by Darren Aronofsky, of the same name. I then reached the idea of Motherhood. I realised it wasn't family specially that I was looking at, but Motherhood itself and what it means to be a Mother and a successful one at that. During a tutorial with Simon, I explained the central themes and basis of the story and he actually guessed the title based on what I had told him, which validated for me that this was the right decision.

In terms of the font choices, I decided that I wanted something that would look cracked and broken up. The decision for this was because the series documents a down turn of events for the main character Vivian, as we see her life slowly fall apart. Therefore, I wanted to communicate these ideas and themes through the visuals also, hinting of what's to come. I researched some fonts online and looked at some of the default faults on Photoshop. Here I have documented some of the initial font ideas I found. I felt like all of them were still too structured and didn't have the right kind of cracking appearance that I was looking for.

Early Font Ideas

Initial Pitching of Font

For the Greenlight Pitching Process, I had chosen the font that I would then end up choosing for the final font but with several adjustments. I wanted to show some early graphics for the pitch to give everyone an idea of the visual style I had chosen already for the project. They liked these initial imagery, which certified that this was a good choice for the font. I experimented with a crack design also that would cut through the text and give it a really dynamic, broken appearance. However, after a tutorial with Simon, he suggested that the white font on the black background was too harsh and wasn't sure about its suitability.

Motherhood Final Font

For the final font choice, I changed the colour of the font from white to grey so that it wasn't so harsh. I also edited the appearance of the text, giving it some shadowing effects to make it look more 3D. The black background was changed to a dark grey and I removed the crack to simplify it even more. I think that the final result looks much more professional, simple but still dynamic enough to be suitable for the Broadcasting Channel and series of the same genre and theme.