After a rough cut viewing with Helen today, she had a look at our website design and graphics for thefilms. She liked them but said that they had quite a corporate feel and looked a little bit dated. We wanted the website and the logo to look quite professional but didn't want to seem like a news channel that was out of date. After a group discussion, we decided to play around with the logo design and font rather than the colour scheme. We had thought in depth about the colour scheme and decided that it was still appropriate for our theme. In order to modernise the font and logo, Niki looked at other fonts using Fireworks to edit it. We decided to choose a font that was a little less formal and more simplified in order to give it a modern edge. We also took away one of the lines in the logo to simplify it even more, as well as changing the font to blue to incorporate both of our colours. The heart monitor line itself is slightly more rounded rather than having the harsh edges that it did before which makes it look more playful and less corporate. We have also updated the website following Helen's advice. She said that the side bars, which we had decorated with a repeated pattern made it look like a website for children, taking away from the professional and clean finish that we wanted to achieve. We agreed as a group that this would need to go in order to keep the website formal and sensible. I think that adaptions are a huge improvement from the original designs and look more modern, yet still retaining a clean and professional appearance. I will be adding all of the updated elements to the website so that each page will match with the new design.
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