Digital News: Our Chosen Idea (Demelza) + 25 Word Pitch

We were given a week to all research into our initial ideas before re-convening as a group for a meeting to talk about our development and choose one to pursue as a final idea. We all started with a particular story which would be the package piece for the channel. After thinking about the practicality of each idea, we decided to go with Laura's original idea. Laura told us that the charity Demelza have a hospice in Sittingbourne for children and often run events and fundraising days to raise money and awareness for the cause. Therefore, this should give us a good story to focus on for the package piece. Laura researched into her idea and found out that Demelza were chosen by the 'Bags of Help' scheme set up by Tesco. This scheme will raise a minimum of £8,000 for the charity, with the chance of winning the maximum £12,000. Like previous schemes set up by Waitrose, the competition works with tokens so shoppers will choose a charity to give their token to before they leave the store and decide the winner. Demelza have chosen to use the money to build a new sensory garden in Sittingbourne and replenish what was there before. This will make it look more visually exciting, as well as make it wheel chair accessible so all of the children at the hospice can enjoy it. The sensory garden itself will contain two bridges, a pond, plenty of attractive plants and decorations to create a Chinese water garden. However, the more funding this project gets, the more extravagant the final garden will be which will hopefully greatly benefit those there at the hospice. The Tesco store in Sittingbourne are carrying out the scheme which is where we plan to film one section of the package to give some background on how the money is being raised. We would also then want to visit the site in the Demelza hospice itself and interview a member of staff involved in the project to gain some information about it.


25 Word Pitch for Idea: This news channel aims to report the latest updates on how health related charities are being affected by donations,volunteering and local projects.

https://www.demelza.org.uk/about-us/news/latest-news/details/2016/09/12/tesco-shoppers-urged-to-vote-for-sensory-garden-project