As a group, we had a discussion about the design for our online news channel. We decided that we wanted the channel to focus around health as a theme, covering a wide range from physical to mental health of people of all ages. We thought this would allow us to branch out our ideas and potential material for the channel rather than restricting it to a certain age group or condition. Originally, we thought to base it around donations and where the money is going but felt like this would make it too focussed around money and not enough on what the money is actually doing. As health was our theme, we came to an agreement that we wanted the website to have quite a clinical, clean appearance and decided on white as a background colour. White also looks very professional and smart, something that we felt would work well as the channel will be discussing some serious subjects about real people and their personal stories and health problems. Therefore, a bright, colourful scheme would come across as quite playful and informal, rather unsuitable for our channel. In terms of name, we brainstormed many possible names, writing down several words such as 'health', 'channel', 'network', 'happy' etc. Combining a few of the words allowed us to get a feel for how the words would work together.
For a title, we wanted something catchy that would roll off the tongue and be easy to remember. I suggested the name 'Health Heroes' which was relatively short. I felt like using alliteration would make it recognisable and easy to say. The idea of heroes relates to all of the people we will feature doing good things and raising money for the health organisations, as without their input, charities wouldn't be able to continue. In keeping with the clinical and clean appearance for the title graphics, we decided that pastel colours would look best with the white background. They give the titles a subtle appearance which isn't too over bearing. We came to a decision for light pink and light blue, as they contrast each other but do not look too harsh. When thinking about how we would design the text, we wanted to incorporate a logo that would go with our theme and be recognisable and not too complex. A common symbol used for health related brands is a heart monitor. It looks simple yet effective and
having a line for the logo gave us something to put the lettering on. Niki has had experience with graphics and created the title graphics and brought in these sample images for the next discussion to get some feedback. We all felt like they were exactly what we pictured, with the colour scheme working well. However, we will experiment with a range of fonts as a group so that each member can have some input into the final design.
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