After creating some of the branding and posters for the production, I wanted to add the series to the broadcasting channel format so that I can demonstrate what it would look like to audiences at home when they look at the Netflix Homepage. As Netflix is an online platform, the programmes do not appear on a typical television guide. As a result, they have their own channel which has its own guide, displaying all of the material on it. It was important as part of my branding to create a page for Motherhood on the platform to a professional standard. I wanted to explore what it would look like visually so I could assess how well it suited the platform and the other material on there.
To create the image, I took the photoshopped image of Vivian's house that I had created for some of the poster branding and placed it within the rectangle below the series listings. The image was not wide enough to sustain the rectangle, therefore I looked at some of the other Netflix examples for inspiration. I noticed they often use a blurring technique or just fade the image out to the colour of the background before placing text on top. Following this premise, I added a path blur effect and dragged this across the edge up to a black box I had made which worked seamlessly. I copied all of the original Netflix icons including the 'play' button and season information so that it would have the same layout. I then returned all of these layers and added the title, a brief pitch of the synopsis and the title card which I added to the list of series at the top of the menu.
Overall, I really enjoyed creating this branding image and am very pleased with the results. Having looked at some of the other original series' on the platform, I decided the house poster would be the best option to not give away any of the characters and build up a sense of mystery and the unknown. I think that the branding here fits the branding used for other original series and displays its suitability to the channel.
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