PRE-PRODUCTION: Advertising & Promotional Material

Now that I have created the branding and posters for the series and had some imagery to work with, I have made some promotional material. This has been the most enjoyable aspect of the package so far, and I really enjoyed working with photoshop to bring the branding to life and document it in this way. I decided that I wanted to create some billboard adverts, of different sizes and variations that would demonstrate what the branding would look like in this format.

Billboards

Title Billboard

Billboards are a really effective way of promoting a television series or film as they tend to be very large in size and placed above busy motorways/freeways or in cities. A billboard should always have large text on it so that people can easily read it and should include a few small details regarding when the series will be released and what the broadcasting channel is. With these factors in mind, I went about using some of my branding material to create some billboard advertisements for Motherhood.
The first one here has the simplest design and just incorporates the title card.
The title card includes the cracked black wall background and the title itself. The other text I chose to include was the Netflix logo which is directly underneath in bold red lettering, contrasting with the black background. Other details include the Netflix Original label which is essential as this element is key and when the episodes are released so that audiences know when to look for it. I quite like this billboard even though there is no imagery on it as I think that simplicity can be effective, especially in advertising.

Mother Billboard

Simplistic Billboard

Other Billboards I have created include a portrait one which is of the Mother character poster that I have created. I really like this one and think that it the use of imagery is really effective because its still simple and not overly fussy or complicated. I also think that audiences will connect with this one as opposed to the title billboard as her pain and suffering is apparent on her face. Audiences should respond to this which will hopefully entice them to watch the series. The simplistic billboard has a more contemporary branding approach. Here I simplified the image of Phoebe Tonkin's profile to a two toned image. Although, I don't think that this poster is as fitting for the series as the others I have made, I think this one looks quite effective as a billboard. The fact that you cannot see her face in detail adds an air of mystery, which should attract audiences due to its contemporary appearance.

Public Transport

As well as the billboard adverts, I wanted to experiment with other platforms for advertising and decided to create some imagery for public transport adverts. Here I have photoshopped the Mother character poster onto a Bus stop. Bus stops will often have poster adverts, which are very effective as they will be seen by many people and should get people talking about it. As the broadcasting channel for this production is Netflix, I wanted the advertising to be widespread and be across several different platforms.

I have also photoshopped the poster including both Vivian and Thomas onto a bus. Busses tend to have very wide adverts due to the shape of the transport. Therefore, it was suitable to add this poster to this form of public transport as the dimensions were better fitted than the singular poster of Vivian. Overall, I am pleased with the promotional material I have created for the series and think that it is the right form of advertising to suit Netflix, who have used billboard advertising previously.